I am always thrilled when I am presented with the opportunity to shoot advertising photography for a startup company. It is an enormous responsibility to capture the look and quality of the product while helping define the look of the brand. In this case, I worked with Heather and Daniel from Peruvian Winter Wear, an emerging accessory brand from north Geargia that is offering hand-made Peruvian scarves and shawls here in the US.
So much work goes into finding the perfect location, defining the mood and portraying the product in the best light. In cases like this, it is more than just about the product itself: There's an incredible opportunity as a photographer to be creative and produce beautiful lifestyle imagery to represent the brand.
At the end of the day, I was thrilled with the results and can't wait to see what is yet to come from Heather and Daniel’s venture! If you're interested you can order a hand-made Alpaca scarf from their Etsy page.